TITLE

Change is the Only Constant

AUTHOR(S)
Weiss, Rhoda
PUB. DATE
April 2010
SOURCE
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the constant changing trends in healthcare marketing. She mentions that the promotion of healthcare products in the 1970's involves advertising in newspapers, events, and school sports programs that support local communities. She explains that during the late 1980's and 1990's, doctors held the pen then eventually the personal digital assistant (PDA), and computer strokes when it came to referrals while consumers began to search the Internet for information.
ACCESSION #
50355357

 

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