Change is the Only Constant

Weiss, Rhoda
April 2010
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p6
Academic Journal
In this article the author discusses the constant changing trends in healthcare marketing. She mentions that the promotion of healthcare products in the 1970's involves advertising in newspapers, events, and school sports programs that support local communities. She explains that during the late 1980's and 1990's, doctors held the pen then eventually the personal digital assistant (PDA), and computer strokes when it came to referrals while consumers began to search the Internet for information.


Related Articles

  • GROWTH IN A PARCHED ECONOMY. Glenn, Rose // Marketing Health Services;Spring2010, Vol. 30 Issue 2, p10 

    The article explores the reasons behind the success of the company Henry Ford Health System in terms of healthcare marketing growth in 2009 despite the recession. It notes that Henry Ford Health System is comprised by Henry Ford Medical Group with 1,000 members, an employed group practice, a...

  • The New Brand Ambassadors. Voight, Joan // Adweek;12/31/2007, Vol. 48 Issue 47, p18 

    The article focuses on the growing trend of citizen marketing. It is reported that overall spending on citizen marketing is growing and is expected to reach almost $4 billion by 2011. The article explains that citizen marketing is a form of a brand ambassadorship programs that formalizes the...

  • Silver lining. Cowlett, Mary // Marketing (00253650);10/8/2008, p31 

    The article reports on the participation of consumers in sales promotion in the time of economic slowdown. It states that rising food and utility prices and global financial concerns take their toll on advertising spending, the number of consumers looking for promotional deals is increasing....

  • Michelin launches largest integrated campaign, looks to reinforce its position among premium tire brands. Krol, Carol // DM News;10/12/2009, p8 

    The article reports on the launching of a 20 million dollar-worth of global consumer advertising campaign by Michelin Tire Co. It notes that the campaign is considered as the highest-priced initiative for the brand to date. It features direct mail and point-of-sale materials through the...

  • For confectioner, charitable acts make pot even sweeter. James, Dana // Marketing News;06/19/2000, Vol. 34 Issue 14, p6 

    The article focuses on the Great Chocolate Challenge, a marketing campaign for online chocolate startup company Dan's Chocolates. For the promotion, which kicked mid-April 2000 and ran for just over two weeks, Dan's Chocolates offered the first 10,000 visitors to its Web site each weekday the...

  • Marketing to women.  // Marketing Health Services;Spring2010, Vol. 30 Issue 2, p5 

    The article offers tips and suggestions for healthcare marketers in addressing women consumers who use the Internet including the creation of an emotional connection, providing utility, and giving fans a voice.

  • Las seis tendencias del marketing online. Sánchez, Carlos Bravo // MK - Marketing más Ventas;Jan2012, Vol. 26 Issue 275, p20 

    No abstract available.

  • Tribal DDB Amsterdam: Content is king, data is queen. Krstic, Sandra // Campaign;7/26/2013, p41 

    The article presents the author's views on the need for brands to have number crunchers and wordsmiths who work as one to develop effective Internet marketing strategies. She states that brands' social media presence can survive with involvement, dialogue, respect, and reciprocity. She adds...

  • UPWARDLY MOBILE. Flack, Jo-Anne // Marketing Week;5/3/2001, Vol. 24 Issue 12, p41 

    Focuses on the challenges in the sales promotion sector in Great Britain. Changes in the role of marketing agencies; Reliance of the agencies on income; Failure of advertisers to understand the value of sales promotion agency; Differences in online and traditional promotions.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics