TITLE

Rebuilding a damaged icon

AUTHOR(S)
Hughes, Murray
PUB. DATE
April 2010
SOURCE
Railway Gazette International;Apr2010, Vol. 166 Issue 4, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author reflects on the corporate image of railway company Deutsche Bahn (DB) in Germany. According to German Transport Minister Doctor Peter Ramsauer, the board of DB must aim to improve performance and ensure a more punctual, faster, and more reliable railway. One of the company's problems involve the unreliability of its ICE3MF fleet, specially modified to operate services to Paris, France at 8 euros a set. The controversy over the resignation of Hartmut Mehdorn, the predecessor to DB Chairman Doctor Rüdiger Grube, is mentioned.
ACCESSION #
49385737

 

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