TITLE

Setting Sub Fees In an Era of Free

PUB. DATE
March 2010
SOURCE
Multichannel News;3/29/2010, Vol. 31 Issue 13, p39
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article, the author discusses aspects in cable's quality programming. He suggests that a subscriber free structure like the Video Value Index that motivates networks in keeping content exclusive may be the hope for holding the time-proven revenue source. He added that a reward must be given for those networks that abide by the rules.
ACCESSION #
49167184

 

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