VOD Finally Raises Its Voice

Umstead, R. Thomas
March 2010
Multichannel News;3/22/2010, Vol. 31 Issue 12, p38
In this article, the author discusses the rise of the consumer demand of video on demand (VOD) industry, which could offer benefit to movie studios and cable television operators. He believes that VOD offers more convenience as it allows consumers to just use their remote controls instead of going to DVD rental shops. Moreover, he mentions that DVD rental businesses such as Blockbuster Inc. and Netflix Inc. will not concede the industry to cable operators despite the slowdown in DVD rentals.


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