Double jeopardy

Santo, Brian
March 2010
CED;Mar2010, Vol. 36 Issue 3, p3
Trade Publication
In this article, the author offers thoughts on the brand built by Walt Disney Co. in the entertainment industry. He stresses the demand of Disney to the pay-television (TV) industry to pay for its service. He argues over the Comcast Corp. and National Broadcasting Co. Inc. (NBC) deal which may be a benefit to Walt Disney.


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