TITLE

Knowing Angels from Demons

AUTHOR(S)
McShane, Kevin
PUB. DATE
March 2010
SOURCE
Multichannel News;3/8/2010, Vol. 31 Issue 10, p23
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the unfavourable market conditions faced by the executives of the telecommunication industry. He opines that executives of the industry after facing destructive pricing power, find themselves in a downward move of deflation. The author says that there should be some changes in the marketing strategies of telecommunication industry. He is in favour that for the retention of customers, marketing expenditures should be treated as investments and not expenses.
ACCESSION #
48681311

 

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