Make a Friend; Don't Just 'Be Friendly' to Get Sales

Martin, Dave
March 2010
American Banker;3/4/2010, Vol. 175 Issue 34, p9
Trade Publication
The article offers the author's views on sales culture. The discussion focuses on the idea that sales personnel should become friends with their potential customers instead of acting friendly to sell their product. The approach involves showing an interest in and listening to sales prospects. The distinction of being a salesman is noted.


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