TITLE

Make a Friend; Don't Just 'Be Friendly' to Get Sales

AUTHOR(S)
Martin, Dave
PUB. DATE
March 2010
SOURCE
American Banker;3/4/2010, Vol. 175 Issue 34, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The article offers the author's views on sales culture. The discussion focuses on the idea that sales personnel should become friends with their potential customers instead of acting friendly to sell their product. The approach involves showing an interest in and listening to sales prospects. The distinction of being a salesman is noted.
ACCESSION #
48445384

 

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