Winning Back Customers Will Take Real Change

Hahn, Clarence; Buhler, Pierre; Harris, William
February 2010
American Banker;2/18/2010, Vol. 175 Issue 26, special section p2
Trade Publication
In this article the authors discuss aspects of what needs to be achieved by the banks to regain their customers' trust. They believe that the banking industry should address compensation plan reforms, transparency in risk, and creating an industry standard based on quality and behavior. Also investigated are the results of a survey conducted in December 2009 on consumers' attitudes toward the banking industry.


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