Perception versus reality -- which will win?

Wyman, Lissa
February 2010
Furniture/Today;2/15/2010, Vol. 34 Issue 23, p19
Trade Publication
In this article the author compares the perceptions and reality regarding the rug industry. She states that people think that rugs are inexpensive way of home decoration but the reality is that the rug industry has pulled down the prices so much that the inventories are being sold at loss. Also, she mentions the myths that loom in the market regarding the decreasing rate of unemployment, consumer behavior and reduction of costs in the recession.


Related Articles

  • Buyers search for value sweet spot. Corral, Cecile B. // Home Textiles Today;1/27/2003, Vol. 24 Issue 20, p1 

    Reports on the attitude of consumers buying rugs at the Atlanta International Area Rug in Atlanta, Georgia. Search for product with value for their money; Size of rugs; Product offerings of rug manufacturers.

  • Rug sales up in Texas, Florida, California.  // Furniture/Today;1/30/2012, Vol. 36 Issue 22, p32 

    The article focuses on the better performance of rug in Texas, Florida and California, despite the attack of recession and the collapse in home prices.

  • Rug landscape will look very different when dust clears. Wyman, Lissa // Furniture/Today;8/10/2009, Vol. 33 Issue 46, p26 

    In this article the author discusses the plight of the rug industry under the recessionary times in the U.S. She thinks that the rug industry will have difficulty in bouncing back in the near future as unemployment rates need to stabilize before consumers can adjust their tight finances. The...

  • Buyers' views.  // Home Textiles Today;1/27/2003, Vol. 24 Issue 20, p4 

    Presents the views of rug buyers in the U.S., current as of January 27, 2003. Search for deals and promotional goods; Wide selection of contemporary handmades; Price points; Color.

  • Is there any way to change the commoditization of rugs?  // Furniture/Today;6/25/2012, Vol. 36 Issue 42, p34 

    The article offers information on the commoditization of the rug business due to the economic recession.

  • Rug vendors work to help dealers trim inventories. Wyman, Lissa // Furniture/Today;7/30/2001, Vol. 25 Issue 46, p6 

    Focuses on the challenge of reducing the inventory at the rug market in Atlanta, Georgia. Result of the lower than expected attendance in the exhibits; Strategy to improve the vendor-retailer relationship; Development of non-traditional promotions to increase sales revenues.

  • SB Latex Hit by Downturn in Coated Paper. Brown, Robert // Chemical Market Reporter;5/28/2001, Vol. 259 Issue 22, p6 

    Reports on the downturn experienced by styrene-butadine (SB) latex producers in the United States in May 2001. Effects of the recession in the country; Problems in the carpet market; Impact of energy price on the manufacturing cost of SB latex.

  • DON BOAM.  // Business Journal Serving Fresno & the Central San Joaquin Valley;2/8/2013, p9 

    An interview with Don Boam, owner of Doan Boam Carpet & Flooring, is presented. When asked about he got involved in the business, he says that in his eight grade, he began helping install a carpet. He states that during a recession, business owners need to work hard and be optimistic. He adds...

  • Area Rugs: 8.9 million households plan to buy in '11. FRENCH, DANA // Home Accents Today;Apr2011, Vol. 26 Issue 4, p32 

    The article reports on the survey of consumer buying trends of area rugs showing that 8.9 million households are planning to purchase new area rugs in 2011. It mentions that overall, buyers spend an average of 60 U.S. dollars for area rugs while affluent households spend 250 U.S. dollars and the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics