Untapped Market For Group Disability

Zepeda, Curt
February 2010
Best's Review;Feb2010, Vol. 110 Issue 10, p63
Trade Publication
In this article, the author reflects on the market potential of long-term disability (LTD) insurance in the U.S. The author considers LTD as an untapped market because majority of individuals wanted to have a safe and sure pension savings upon retirement and it can reduce risk of savings shortfall. Moreover, he states that insurance companies can tap the said opportunity by boosting premiums and expanding the benefits offered.


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