Better to promote LV as fun rather than bad

Schwartz, David
February 2010
Las Vegas Business Press (10712186);2/8/2010, Vol. 27 Issue 6, pP25
The author suggests that emphasizing on freedom, fun, and value is a better approach in promoting Las Vegas, Nevada. The Preview Las Vegas 2010 trade show and conference held on January 28, 2010 was part of the television advertising campaign started by the Las Vegas Convention and Visitors Authority. The author recognizes the success of the LasVegas.com advertisement but argues that it implies the need for people to make excuses just to visit Las Vegas.


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