Careful What You Wish For

February 2010
FoodService Director;2/15/2010, Vol. 23 Issue 2, p16
Trade Publication
The author discusses the changes made to "FoodService Director's" annual Industry Census reports in response to the challenges faced by the publication's research department as it strives to provide as much valuable information as possible to its readers. He says that in 2010 the staff has decided to include a mix of large, medium and small school districts, colleges, hospitals and corporations in its census report. The author reveals the findings of the focus group discussions conducted to gauge the value of census reports to readers.


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