TITLE

Domino's does itself a disservice by coming clean about its pizza

AUTHOR(S)
Garfield, Bob
PUB. DATE
January 2010
SOURCE
Advertising Age;1/11/2010, Vol. 81 Issue 2, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses aspects of an advertising campaign by Domino's Pizza Inc. Domino's employees at a North Carolina store put up a video where they were playing with sandwich ingredients in 2009 and this was followed by an advertising campaign where Domino's stated that its product has been bad. He is critical of the campaign and Domino's president Patrick Doyle.
ACCESSION #
47502618

 

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