TITLE

Putting Your Best (Web) Foot Forward

AUTHOR(S)
Martin, Dave
PUB. DATE
December 2009
SOURCE
American Banker;12/30/2009, Vol. 174 Issue 230, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author argues for the need for banks to improve the usability of their websites. They need to improve because many bank customers prefer to do their banking online. The author discusses a report in the periodical "The Wall Street Journal" about Wal-Mart's developing Internet strategy, particularly its site-to-store feature.
ACCESSION #
47279768

 

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