Their own fault: Detroit 3's addiction to trucks at expense of cars behind big decline

Teahen Jr., Jack
November 2009
Rubber & Plastics News;11/30/2009, Vol. 39 Issue 9, p9
Trade Publication
The article comments on the move of General Motors Corp., Ford Motor Co. and Chrysler Corp., collectively known as Detroit 3, to shift their focus from truck manufacturing to car making. The author says that Detroit 3 ignored cars for a decade and a half and it is certain that GM and Chrysler would not have declared bankruptcy if they had had the proper cars to sell. The author says that the Detroit 3 had 73% of the new-car market in the U.S. in 1985, which slipped to 35% in 2008.


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