All About the Data

Ouimette, Gates
December 2009
Best's Review;Dec2009, Vol. 110 Issue 8, p79
Trade Publication
In this article, the author discusses the complementary concepts of customer data integration and master data management. He mentions the capability of customer data integration to capture data from sources such as direct marketing, agents or brokers, and the Internet. He cites several end objectives that can be undertaken to provide significant benefits such as more efficient customer cross-selling and cost reduction. He mentions the need to implement a reference hub to provide the right data.


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