Hartford, James M.
September 2009
SGB;Sep/Oct2009, Vol. 42 Issue 6, p8
Trade Publication
The article presents the author's opinion on the sporting goods market in the U.S. The author says that with unemployment continuing to expand, the market will lose even more spending strength until companies start expanding payrolls again in mid-2010 as expected. The author says that the consumer that once occupied the center of the market has now gone in one of two directions, down market or up market, causing even more bifurcation of prices.


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