Critical changes

Lakey, Alan
September 2009
Money Marketing;9/3/2009, p20
In this article the author discusses the use of simpler products for the insurers to sell critical-illness (CI) insurance plans in Great Britain. He states that CI insurance plans have declined due to the economic crisis, as well as the consumer confusion over the schemes. He believes that delivering stripped-down product that covers simplicity and various conditions can possibly attract new consumers.


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