Every Which? way to lose

Cicutti, Nic
September 2009
Money Marketing;9/3/2009, p16
In this article the author discusses the plan of Which? chief executive Peter Vicary-Smith to create range of own-brand financial products and services in Great Britain. He states that Vicary-Smith is planning to extend the brand on the areas where competition is insufficient. However, the author believes that the scheme will not improve consumer choice but will only build a strong consumer base and will possibly destroy the reputation of Which? in providing fair and reasonable prices.


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