Know Your Customers Means Knowing Your Social Media

Sausner, Rebecca
May 2009
Bank Technology News;May2009, Vol. 22 Issue 5, p6
Trade Publication
In this article the author discusses the significance for businessmen to associate themselves with social networking in the U.S. She primarily considers the role of social media platforms that include facebook, twitter and linkedIn to relate socially, emphasizing the networking's potential to be incorporated in business. She further accounts the means and contributions of these social media to relate with younger consumers, especially when the consumer is into the social networking world.


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