Reassuring Clients That All Is Not Lost

Verzone, Ronald D.
September 2009
Best's Review;Sep2009, Vol. 110 Issue 5, p62
Trade Publication
In this article, the author offers guidelines for life insurance industry in working with clients to rebuild a safe financial future. He relates the consumers' decision to move from collecting things to accumulating financial assets, which aimed at raising the current annual savings rate from zero to 5%. He emphasizes that clients have been through a lot of pain, which will take them longer to become comfortable with their purchasing decisions.


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