TITLE

Marketing miscues helped bring on economic woes

AUTHOR(S)
Crain, Rance
PUB. DATE
August 2009
SOURCE
Rubber & Plastics News;8/24/2009, Vol. 39 Issue 2, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article, the author discusses failure of marketing and marketing strategy as a factor responsible for the downturn of major industries related to the rubber and plastics industries. The author says that the absence of any discussion of marketing and marketing strategy is related to the economic crisis. The author says that marketing is the core essence of what a company is all about and the mission of marketing should to build powerful brand image in consumers' mind.
ACCESSION #
44074566

 

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