Radio, radio

Santo, Brian
September 2009
CED;Sep2009, Vol. 35 Issue 9, p3
Trade Publication
In this article the author discusses the growth of Internet-based radio and online radio operations in the U.S. According to Arbitron Inc., 8% of Americans listened to radio on the Internet in 2005 and the listenership remained about 12% in 2008 and 17% in 2009. The author mentions that Internet radio is new for advertising and adds that Internet radio with advertising would have to be cautious.


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