TITLE

Personal opinion

AUTHOR(S)
Greenwood, John
PUB. DATE
August 2009
SOURCE
Money Marketing;8/6/2009, p17
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the great role played by the personal finance media towards the success of personal accounts in Great Britain. He cites the case of the construction industry finance provider B&CE, who failed to conduct a research on the journalists' opinion about its products and schemes. The author points out that no matter how insurance companies perform on personal accounts in terms of generating higher returns, the media could still turn against them.
ACCESSION #
44053382

 

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