August 2009
PRWeek (London);8/7/2009, p17
Trade Publication
In this article the author comments on the 999 Nudes guerilla public relations (PR) campaign for Aer Lingus aimed at raising public awareness of the 9.99 British pounds offer of the airline. She commends the use of social networking sites for the recruitment of participants for the stunt that requires 999 people to walk naked through London, England. She argues that the PR stunt failed to position Aer Lingus as offering a superior experience to its competitors in London Gatwick airport.


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