Make a difference

McMillan, Duncan
June 2009
Money Marketing;6/25/2009, p40
In this article the author presents his views regarding life protection in Great Britain and the need to educate the clients more to protect their lifestyles, not just when they die, but also more importantly when they are still alive. He states that life cover is the simplest and easiest product to sell. However, he believes that instead of concentrating on this most saleable product, providing what the clients really need should be the priority.


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