Vive la revolution

McMahon, Paul
June 2009
Money Marketing;6/25/2009, p40
In this article the author presents his views regarding the lack of trust in financial services industry in Great Britain. He believes that the people must adopt a subversive outlook if the topic is about the long-standing structural issues of the industry. He states that the lack of trust in the industry is an embarrassment to those who treat their customers well. He mentions that it will be a challenge to create sustainable market solutions that build trust.


Related Articles

  • A personal touch to collections. Sarenac, Igor // Credit Management;Dec2013, p24 

    The article offers information on the personalised care approach to debt collections for customer satisfaction by the financial services providers. It mentions that customer experience improvement for brand differentiation is a major trend that drives banks to focus on optimizing their service,...

  • In my opinion. Ellwood, Peter // Management Today;May2001, p16 

    Focuses on the need to broaden management vision to attract customers in the financial services industry of Great Britain. Impact of competitors on financial services suppliers; Implications of consolidation trend and acceleration for globalization; Importance of costumer satisfaction in...

  • Consumers want independent advice. Kirwan, Nick // Mortgage Strategy;8/27/2007, p37 

    The author reflects on a survey conducted in Great Britain that revealed the need for generic financial advice. He says that the results of the survey confirms that there is an insufficient supply of advisers in the market to supply the needs of consumers. He notes that customers have lost faith...

  • Creative ways to Solve Customer Experience Challenges. MOTLEY, L. BIFF // ABA Bank Marketing;Oct2013, Vol. 45 Issue 8, p34 

    The article discusses taking a creative approach to addressing customer experience challenges in the financial services industry. The topics include taking a field trip to other businesses to see how they manage their sales and marketing processes, scheduling focus groups that are organized by...

  • To be technically correct, it's all about the client. Meller, Craig // Money Management;9/12/2013, Vol. 27 Issue 35, p22 

    The article focuses on the strategies of the financial services institutions to remain highly attractive to customers in response with the changing technology. It says that financial institutions must continue to change because their customers are demanding different things. It notes that...

  • How to lengthen, deepen and broaden customer�firm relationships with online financial services? Chiung-Ju Liang; Hui-Ju Chen // Journal of Financial Services Marketing;Dec2009, Vol. 14 Issue 3, p218 

    This study aims to examine the influence of online relationship marketing on consolidating online customer�firm relationships. Through developing an empirical model, this research explores the links between online relationship bonds (financial, social and structural bond), online...

  • THE ROLE OF RELATIONSHIP MARKETING IN CREATING FINANCIAL SERVICES CONSUMER LOYALTY. Irina, Răbonţu Cecilia // Annals of the Constantin Brancusi University of Targu Jiu-Letter;2012, Issue 3, p1 

    Given the existing conditions on the current banking market, the purpose of this paper is to find some solutions through which banking establishments are to win and ultimately loyal their own customers or attracting them from competing organizations through relationship marketing, namely...

  • Dearth of `big ideas' plagues financial services. Burns, Shawn P. // Marketing News;10/27/97, Vol. 31 Issue 22, p10 

    This article presents suggestions on how to help realign financial services' development efforts with consumers. One should weigh the input one receives from different groups. At a minimum, those involved in development efforts should focus one-third of their time retrieving and analyzing...

  • TRENDS REVEAL MARKETING PRIORITIES.  // Credit Union Times;2/26/2014, Vol. 25 Issue 8, p8 

    Statistics are presented on financial services marketing which include primary bank providers, online consumers purchasing products, and three marketing success metrics.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics