Surviving the Recession Is Just the Beginning

Hamstra, Mark
July 2009
SN: Supermarket News;7/6/2009, Vol. 57 Issue 27, p10
In this article the author discusses the economic downturn and its impact on supermarket operators in the U.S. It is stated that the supermarkets are happy with the consumers who are preparing meals at home to survive the recession. The author argues that the weak economy is making shoppers to seek the best possible deals. He wants supermarket operators to rise to the challenge and continue to capture higher volumes in order to maintain their profit margins.


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