Self-Service Versus Customer Service

Ormesher, Dave
July 2009
Pharmaceutical Representative;Jul2009, Vol. 39 Issue 7, p16
In this article, the author discusses the difference between self-service and customer service in the U.S. pharmaceutical industry. The author notes that lack of medical access in many pharmaceutical sales organizations is due to lack of relevance. He relates that organizations are insignificant since customers find better way to purchase products and get the necessary information. He observes that many pharmaceutical companies took measures to respond the decreasing sales marginalization.


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