TITLE

Are we seeing an end to tradition?

AUTHOR(S)
Hicks, Laurence
PUB. DATE
April 2009
SOURCE
Travel Weekly (UK);4/17/2009, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's views on the travel industry. According to the author, the current recession is different to what has gone before and surviving it will require a different approach. The author states that travel agents have to wake up to the idea that the customer is more technologically proficient and will not stay blindly loyal.
ACCESSION #
42427378

 

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