TITLE

Rock brand

AUTHOR(S)
Farrows, Paul
PUB. DATE
June 2009
SOURCE
Money Marketing;6/4/2009, p33
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the importance and challenges faced by Aviva PLC in renaming Norwich Union (NU) brand names in Great Britain. He asserts that Aviva is set to face tough environment in renaming NU brand in the financial industry since it is vital in the success and operation of the firms. He notes that the effort is set to be tested to gain the loyalty of its investors and to be part of the top 500 list of viable brands.
ACCESSION #
42010458

 

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