TITLE

Chaos theory

AUTHOR(S)
Cicutti, Nic
PUB. DATE
May 2009
SOURCE
Money Marketing;5/28/2009, p28
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the relevance of rebranding a name of a company in Great Britain. He criticizes whether changing the name from Norwich Union to Aviva, the largest insurance provider in Great Britain, has benefited the company considering the huge amount allocated for its rebranding campaign. He analyzes that the company intends to accomplish its goal of changing the market which includes the role of the independent financial advisers (IFAs) in the financial services.
ACCESSION #
41894806

 

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