Chaos theory

Cicutti, Nic
May 2009
Money Marketing;5/28/2009, p28
In this article the author discusses the relevance of rebranding a name of a company in Great Britain. He criticizes whether changing the name from Norwich Union to Aviva, the largest insurance provider in Great Britain, has benefited the company considering the huge amount allocated for its rebranding campaign. He analyzes that the company intends to accomplish its goal of changing the market which includes the role of the independent financial advisers (IFAs) in the financial services.


Related Articles

  • NU shake-up to boost international business. Henshall, Angela // Money Marketing;6/5/2003, p20 

    Reports on management shake-up being carried out by Norwich Union's parent Aviva to support further development of its international life and pension business. Key appointments; Retirement of Philip Twyman and Tony Wyand from the board.

  • Philip Scott. Stones, John // Money Marketing;3/13/2003, p39 

    Profiles Philip Scott, executive chairman of British insurance firm Norwich Union Life and director of global insurance firm Aviva. Birth, education and career background; Business principles; Plans for Norwich Union; Remarks on independent financial advisers.

  • COMPANY CV.  // Marketing (00253650);7/3/2003, p46 

    Norwich Union PLC is the Great Britain subsidiary of Aviva Ltd., the insurer created by the merger between CGU and Norwich Union. Aviva's Great Britain insurance operations are managed under the Norwich Union brand. Aviva is Great Britain's biggest insurer, with funds of 208 billion pounds under...

  • Aviva activists call for four directors to quit. Salih, Chris // Money Marketing (Online Edition);8/28/2012, p17 

    The article reports that four directors of Aviva PLC has been forced by Norwich Union Policyholders Action Group to leave the firm. As mentioned, Group was underperforming because of its life insurers who are failing to provide better services to their consumers. These directors includes chief...

  • Norwich Union claims jobs shift will not hit property.  // EG: Estates Gazette;12/6/2003, Issue 349, p21 

    Reports on the claim by Norwich Union parent Aviva that it will not pull out of any towns in Great Britain, despite its announcement in December 2003 that it intends to outsource jobs to India. Number of staff employed in India by 2004; Locations in Great Britain in which Norwich Union staff...

  • Is there a hotter place to be in UK marketing?  // Marketing (00253650);11/2/2005, following p80 

    The article informs that following its acquisition of RAC Financial Group Inc. earlier this year, Aviva PLC is investing strongly in its Norwich Union PLC and RAC brands to drive growth in British markets. The refocused marketing organization is expanding, as the group builds on recent success...

  • Aviva flags up tailored focus.  // Marketing (00253650);3/4/2009, p3 

    The article reports on the launch of the first international marketing campaign of insurance company Aviva PLC which is dedicated to the individual needs of its customers in Great Britain in 2009. The advertisement is intended to show that Aviva, which will replace the Norwich Union PLC...

  • Aviva reshuffles Norwich Union marketing after RAC acquisition.  // Marketing Week;8/11/2005, Vol. 28 Issue 32, p6 

    Reports that Aviva PLC's is restructuring the marketing department of its Norwich Union PLC brand following the merger of the division with the insurance unit of RAC PLC in Great Britain. Decision to name the combined business unit as Norwich Union General Insurance (NUGI); Review of the media...

  • Larger than life.  // Money Marketing;1/19/2006, p37 

    The article discusses the anticipated merger in 2004 between Prudential and Aviva, Norwich Union's parent firm. Said merger will significantly dwarf any other Great Britain insurer for market share. The author however noted that such move will have a substantial effect for IFAs. It would...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics