De Menna, Joanne
May 2009
Medical Marketing & Media;May2009, Vol. 44 Issue 5, p60
Trade Publication
In this article the author offers her views on several medical advertisements. According to her the advertisement of an Otrivin nasal spray was beautifully art-directed. She added that her impression to the advertisement of CDR Effervescent tablets remind her of what is wrong with the picture and needs participation of its consumers. Moreover, she notes that she feels the pain on the medical advertisement of Voltaren pain gel.


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