LV reinvents itself -- again

March 2009
Las Vegas Business Press (10712186);3/23/2009, Vol. 26 Issue 12, pP30
This article reflects on the ability of Las Vegas, Nevada to reinvent itself. It cites the short-lived efforts of Las Vegas to appeal to families during the 1990s. It notes the economic recovery of Las Vegas following the September 11, 2001 terror attacks as a result of its proper market positioning. There are challenges facing Las Vegas in marketing gambling and getaways amid the current recession as pointed out by panelists at the 2009 International Hospitality Week convention.


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