Attain new business in tough times through grass-roots effort

Martz, Alice
March 2009
Las Vegas Business Press (10712186);3/9/2009, Vol. 26 Issue 10, pP25
The author recommends chamber membership as an integral ingredient in an effective marketing campaign of an organization. According to the author, it is important for chamber members to use their existing resources and that includes their chamber memberships. She says that in today's economy, businesses lean on their trusted relationships in order to generate more leads and sales.


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