TITLE

Las Vegas has been victimized by its own marketing strategy

AUTHOR(S)
Schwartz, David
PUB. DATE
February 2009
SOURCE
Las Vegas Business Press (10712186);2/23/2009, Vol. 26 Issue 8, pP27
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The author comments on the marketing strategy of the city of Las Vegas, Nevada. According to the author, Las Vegas is a victim of the success of its own marketers. He thinks that it is understandable when executives cites a Las Vegas convention an extravagance but opines that this view is illogical. He says that keeping the city safe for both business and fun is a challenge for those who sell Las Vegas to both leisure and business travelers.
ACCESSION #
40538057

 

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