Las Vegas has been victimized by its own marketing strategy

Schwartz, David
February 2009
Las Vegas Business Press (10712186);2/23/2009, Vol. 26 Issue 8, pP27
The author comments on the marketing strategy of the city of Las Vegas, Nevada. According to the author, Las Vegas is a victim of the success of its own marketers. He thinks that it is understandable when executives cites a Las Vegas convention an extravagance but opines that this view is illogical. He says that keeping the city safe for both business and fun is a challenge for those who sell Las Vegas to both leisure and business travelers.


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