TITLE

Prepare for a media crisis

AUTHOR(S)
Rogers, Danny
PUB. DATE
April 2009
SOURCE
Travel Weekly (UK);4/10/2009, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The article offers the author's views on the tackling of media crisis by the tourism industry. The author says from a media perspective, travel companies are vulnerable to crises. He says the way travel firms cope with such crisis can have major effects, on their reputations, profitability and even their survival. He opines that companies need to act quickly and use the right language, otherwise customers lose confidence in them.
ACCESSION #
40507272

 

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