Discussion of the Article "Website Morphing."

Gelman, Andrew
March 2009
Marketing Science;Mar/Apr2009, Vol. 28 Issue 2, p226
Academic Journal
The author's views are presented concerning "Website Morphing," an article by John R. Hauser, Glen L. Urban, Guilherme Liberali, and Michael Braun which is in this issue of "Marketing Science." The research method used in the Hauser and colleagues' research paper concerning website design and the issue of exploitation in experimental design in applied statistics are mentioned


Related Articles

  • Rekindling a zest for research. Jackson, Charlie // Therapy Today;Jun2014, Vol. 25 Issue 5, p45 

    No abstract available.

  • The Influence of Agenda-Based and Habitual Processes on Item Selection During Study. Dunlosky, John; Ariel, Robert // Journal of Experimental Psychology. Learning, Memory & Cognition;Jul2011, Vol. 37 Issue 4, p899 

    Research on study-time allocation has largely focused on agenda-based regulation, such as whether learners select items for study that are in their region of proximal learning. In 4 experiments, the authors evaluated the contribution of habitual responding to study-time allocation (e.g., reading...

  • How to write methods section in research studies? Küçükdeveci, Ayse A. // Journal of Physical Medicine & Rehabilitation Sciences / Fizikse;Sep2013 Supplement, p23 

    The Methods (or Material & Methods) section of a research study is the most important aspect of a research paper as it provides the information by which the study's validity is judged. Therefore the authors should give a clear and precise description of how the study was performed and the...

  • An Emerging Strategy of "Direct" Research. Mintzberg, Henry // Administrative Science Quarterly;Dec79, Vol. 24 Issue 4, p582 

    The article presents the author's reflections on emerging trends within his own research studies in organizational theory and those of the greater discipline. Distinctions are made between intentional and emergent research goals and paradigms, stressing the need to focus on both the intended and...

  • Health Intervention Research: Understanding Research Design & Methods. Hughes, Cathy // Cancer Nursing Practice;Jun2015, Vol. 14 Issue 5, p10 

    No abstract available.

  • Breast milk: the best lovebiotic. Crealey, M R; Ludusan, E; Philip, R K // Journal of Perinatology;Aug2015, Vol. 35 Issue 8, p665 

    A letter to the editor is presented in response to the article "Association of metabolic acidosis with bovine milk-based human milk fortifiers," by C. C. Cibulskis and E. S. Armbrecht in the 2015 issue.

  • ERRATUM.  // American Journal of Public Health;Mar2014, Vol. 104 Issue 3, pe12 

    A correction notice is presented for the article "Studies With Staggered Starts: Multiple Baseline Designs and Group-Randomized Trials" by D. A. Rhoda, D. M. Murray and R. R. Andridge et al., which appeared in a 2011 issue.

  • Kokeellinen tutkimus ja sen haasteet hoitotieteellisessä tutkimuksessa. AXELIN, ANNA; PÖLKKI, TARJA; HÄTÖNEN, HELI; SALANTERÄ, SANNA // Hoitotiede;2012, Vol. 24 Issue 4, p302 

    Experimental research plays a central role in nursing research because it enables evidence-based practices. Randomized, controlled clinical trials are utilized to gain knowledge about the effectiveness of nursing interventions in patient care. Experimental designs in nursing science are...

  • Editorial: Experimental Research-Some Random Thoughts. Hernon, Peter // Journal of Academic Librarianship;Nov2000, Vol. 26 Issue 6, p383 

    Editorial. Comments on the use of experimental design in research studies. Requirements for an experiment in the social sciences; Reasons for incorrect conclusion; When to use a quasi-experiment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics