TITLE

CREATIVE COACH

AUTHOR(S)
Barez-Brown, Chris
PUB. DATE
March 2009
SOURCE
People Management;3/12/2009, Vol. 15 Issue 6, p46
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The author discusses the importance of creativity when presenting proposals to the board of directors. He relates the case of Joe Rohde, chief imagineer at Disney, who brought a live 500pound (lb) Bengal tiger for his presentation before the board which led to the establishment of the Animal Kingdom. In presenting, he advises one to make a rough model or prototype when the idea is a product or something physical, make a short video of new customer experience on a camera phone, or use pieces of paper to form a new process-flow diagram on a well.
ACCESSION #
40399656

 

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