Barez-Brown, Chris
March 2009
People Management;3/12/2009, Vol. 15 Issue 6, p46
The author discusses the importance of creativity when presenting proposals to the board of directors. He relates the case of Joe Rohde, chief imagineer at Disney, who brought a live 500pound (lb) Bengal tiger for his presentation before the board which led to the establishment of the Animal Kingdom. In presenting, he advises one to make a rough model or prototype when the idea is a product or something physical, make a short video of new customer experience on a camera phone, or use pieces of paper to form a new process-flow diagram on a well.


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