CEOs not always as multiplatform as the content of the companies they run

Szalai, George
April 2009
Hollywood Reporter;4/1/2009, Vol. 409 Issue 11, p20
Trade Publication
The article presents the author's comments on the job hopping of media and entertainment executives which has led to disappointment and failure. According to the author, while content can flow easily across film, TV, computer and mobile screens, executive skills and success don't transfer as smoothly. The tendency to underestimate the still-siloed culture of the broader industry continue to produce crossover executive appointments that take even insiders by surprise, says the author.


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