TITLE

Want to make more sales? Think why? Not how to?

AUTHOR(S)
Gitomer, Jeffrey
PUB. DATE
April 2009
SOURCE
Business Journal (Central New York);4/17/2009, Vol. 23 Issue 16, p5
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's view on how to increase sales. He notes that most salespeople make the fatal mistake of selling their products or services rather than discovering the prospective customer's motive, reason or desire to buy. He offers tips how salespeople attract their clients to buy their products and services.
ACCESSION #
39236128

 

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