Too clever by half

Santo, Brian
May 2009
CED;May2009, Vol. 35 Issue 5, p3
Trade Publication
In this article the author discusses the high broadband speeds that various companies are offering at a price that only a few customers can pay. He talks of Time Warner Cable Inc. (TWC) which is already facing criticism to expand its usage billing tests. He notes that Rogers Communications Inc. is also showing that usage billing can be made acceptable in cable. He says that TWC has made a big mistake by offering choices and now other companies will also have to offer better perceived value.


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