TITLE

The price is right -- for who?

AUTHOR(S)
Bue-Said, Julia Lo
PUB. DATE
March 2009
SOURCE
Travel Weekly (UK);3/27/2009, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author reflects on the condition of the retail travel industry in Great Britain. She highlights the competitive marketing strategies in different sectors of the tourism industry in Great Britain such as the traditional package market and offshore sailing. The author says that suppliers and retailers in the travel industry should think of new ways to propose their value and service delivery aside from competitive discounting.
ACCESSION #
38420959

 

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