TITLE

PRACTISE WHAT YOU PREACH

AUTHOR(S)
Crawford, Tom
PUB. DATE
May 2007
SOURCE
People Management;5/31/2007, Vol. 13 Issue 11, p7
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The article highlights the author's views on the significance of positioning employer brand in a service-led economy. He claims that in whatever business, service element is a key factor in making a profit. He explains the role of human resources (HR) in employer brand positioning. He argues that employer branding creates pride in a company and relays great message to the people.
ACCESSION #
37793778

 

Related Articles

  • SWOT Analysis.  // Unisource SWOT Analysis;Jun2007, p5 

    A business analysis of Unisource Worldwide Inc., a company engaged in marketing and distribution of commercial printing and business imaging papers, packaging systems, facility supplies and equipment, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats...

  • 21ST CENTURY ADS- ADDS MORE. SRIVASTAVA, PRIYANKA; RAMI, ASHISH // International Journal of Research in Computer Application & Mana;Feb2013, Vol. 3 Issue 2, p116 

    'Need' generates a 'need to innovate'. To match steps with the progressing time, smart generation and increasing competition, companies are changing their advertising strategies, to generate a unique brand positioning. This article explores how the advertising companies design ads keeping in...

  • Marketing Analysis of Brand Position: Complex Method. Solovieva, D. V.; Afanasieva, S. V. // Vestnik Sankt-Peterburgskogo universiteta, Seriia 7: Geologia, G;Mar2013, Issue 1, p31 

    The article deals with the present methods of brand position analysis, their limitations and defects. The author's complex analysis method is presented. The method is based on the definition of brand position as the place on market taken as a result coactions of the target audience...

  • The Role of Differentiation in Markets Driven by Advertising. Soberman, David A. // California Management Review;Spring2003, Vol. 45 Issue 3, p130 

    Firms put enormous intellectual and financial resources into creating differentiated products or services for their consumers. However, in many situations, differentiation may not be a profitable strategy. This article spells out the conditions under which it is profitable to differentiate and...

  • SWOT Analysis.  // VNU N.V. SWOT Analysis;Oct2007, p5 

    A business analysis of Nielsen Co., a leading global information and media company, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include strong market position. Weaknesses include declining profitability. Opportunities...

  • Interpublic Group of Cos. SWOT Analysis.  // Interpublic Group of Cos. SWOT Analysis;Jun2007, p1 

    A company profile of Interpublic Group of Cos. Inc., a global advertising and marketing services group, is presented. An overview of the company is given, along with key facts including contact information, number of employees and revenues. A SWOT analysis is provided which includes strengths,...

  • Company Overview.  // Interpublic Group of Cos. SWOT Analysis;Jun2007, p4 

    An overview of Interpublic Group of Cos. Inc., a global advertising and marketing services group, is presented. Data is included on revenues generated in fiscal year ended December 2006, as well as principal business offered, including its principal area of operation.

  • SWOT Analysis.  // WPP Group SWOT Analysis;Jan2008, p5 

    A business analysis of WPP Group PLC, a communications services group consisting of leading companies in advertising, media investment management, and consultancy is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include...

  • BRAND TRUST: A TRUE GESTALT OF UNETHICAL ADVERTISEMENT AND BRAND POSITIONING IN CONSERVATIVE ECONOMIES. Rajput, Amer; Abu Bakar, Abdul Hamid; Rashid, Muhammad Amir // Interdisciplinary Journal of Contemporary Research in Business;Aug2011, Vol. 3 Issue 4, p319 

    Advertising campaigns assist to devise brand awareness as well as to frame a well-liked brand image. This study investigated the relationship between unethical advertising and brand positioning as well as with the moderating role of brand trust in an Islamic country. The measurement instrument...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics