TITLE

Follow the money

AUTHOR(S)
Ramsey, Bruce
PUB. DATE
May 2009
SOURCE
Liberty (08941408);May2009, Vol. 23 Issue 4, p23
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The author focuses on the impact of advertising on the revenue of newspapers. He states that printed newspapers used to get 10% of their revenue from subscribers and 90% from advertisers. He cites the move of Craigslists to take away the classified business. He notes that much of the display advertising business has stayed with newspapers but the revenue is smaller.
ACCESSION #
37602230

 

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