In Business, Simplicity Is Golden

Johnson, Paul
March 2009
Forbes Asia;3/16/2009, Vol. 5 Issue 4, p12
The article presents the author's comments on the importance of simplicity in business. The author says that next to honesty, simplicity is the most important virtue, and the two are usually connected. According to him, banking also ought to be a simple business as human ingenuity and the love of making simple matters difficult, have always tended to make banking more complicated than it ought to be.


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