TITLE

In Business, Simplicity Is Golden

AUTHOR(S)
Johnson, Paul
PUB. DATE
March 2009
SOURCE
Forbes Asia;3/16/2009, Vol. 5 Issue 4, p12
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's comments on the importance of simplicity in business. The author says that next to honesty, simplicity is the most important virtue, and the two are usually connected. According to him, banking also ought to be a simple business as human ingenuity and the love of making simple matters difficult, have always tended to make banking more complicated than it ought to be.
ACCESSION #
37251593

 

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