TITLE

Julia Lo Bue-Said, commercial director, Advantage

PUB. DATE
February 2009
SOURCE
Travel Weekly (UK);2/27/2009, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's opinion about the advantages of partnerships in travel industry. The author says that the recent partnership between Cosmos Ltd. and The Co-operative Travel Group is a great example of how big name brands are starting to think differently for the benefit of both parties. Getting together to sell what are essentially overbranded packages looks like a win-win for both, while the all-important consumers get a product they can rely on.
ACCESSION #
37193725

 

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