Media agencies are even more relevant than ever

Barrett, Steve
March 2009
Media Week;3/10/2009, Issue 1199, p18
Trade Publication
The author talks about the relevance of media agencies in Great Britain. The author cites the impact of the recession on media agencies. According to the author, the media agencies are driving the small growth there is in the industry. The author asserts that media agencies are more relevant than ever when spending is tight and return on investment is on top of the agenda.


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