TITLE

Media agencies are even more relevant than ever

AUTHOR(S)
Barrett, Steve
PUB. DATE
March 2009
SOURCE
Media Week;3/10/2009, Issue 1199, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author talks about the relevance of media agencies in Great Britain. The author cites the impact of the recession on media agencies. According to the author, the media agencies are driving the small growth there is in the industry. The author asserts that media agencies are more relevant than ever when spending is tight and return on investment is on top of the agenda.
ACCESSION #
37171525

 

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