TITLE

Private View

AUTHOR(S)
LEVY, RICH
PUB. DATE
December 2016
SOURCE
Medical Marketing & Media;Dec2016, Vol. 51 Issue 12, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author discusses four campaigns that help raise awareness of HIV treatment and alter prejudice. He applauds the campaigns, Digital Death, One Life, The HIV Issue, and The Positive Store pop-up store. The author emphasizes that the said campaigns help bring awareness, fight the ongoing stigma associated with HIV/AIDS, and try to change behavior.
ACCESSION #
120220299

 

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