TITLE

"INTERNAL COMMS AND THE ADVOCACY IT GENERATES KEY TO RBS TURNAROUND"

AUTHOR(S)
WHELDON, DAVID
PUB. DATE
January 2016
SOURCE
Marketing Week;1/14/2016, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author discusses the importance of advocacy from customers and employees in an organisation. Topics discussed essential factors of employee advocacy such as strong leadership and consistent messaging, the approach of the Royal Bank of Scotland (RBS) to restore the faith of its employees after the financial crash in 2008, and the development of engagement and trust by the bank with stakeholders and employees.
ACCESSION #
112316749

 

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